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Business plan of development of a new spa resort
Eisenreich, Jindřich ; Kvítková, Zuzana (advisor) ; Mlejnková, Lena (referee)
The purpose of this dissertation is a formulation and analysis of a business plan for development of a new spa resort in Františkových Lázních and conduct feasibility study of proposed business case. The following work is divided into theoretical and practical part. While theoretical section of the dissertation outlines main terms and theoretical concepts, explains relevant legal and regulatory conditions and restrictions relating to offering spa services and details all factors necessary for appropriate formulation of presented business case. Practical part of the dissertation presents a real life business case together with a feasibility study of the proposal, competitor analysis, market research and planned marketing strategy, while analysing returns of invested capital in three alternative scenarios.
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Prescription dose
JEŽKOVÁ, Jana
This work deals with the problematic of development of pharmaceutical containers with regards to history and typology of shape. Based on theoretical work a realization of a new type of container, made of ceramic cast material, has been created.
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